LOUISVILLE (Kentucky Today) – Gov. Andy Beshear announced Wednesday that 2024 marked another record year for Kentucky tourism, with $14.3 billion generated in economic impact supporting 97,394 jobs, as tourism remains a key piece of the state’s economy.
The governor joined state tourism leaders at the Louisville Slugger Museum & Factory to celebrate the third straight record-breaking year for tourism in Kentucky.
“Kentucky’s tourism industry is experiencing the biggest historic winning streak we’ve ever seen,” Beshear said at the event. “Thanks to the hardworking people in this industry and Team Kentucky’s ongoing investment in tourism, we’re welcoming more people to our New Kentucky Home and celebrating three straight years of record-breaking economic impact. This win is more than just numbers; it’s about families creating lasting memories and our communities thriving. Together, we will keep this momentum going and showcase what makes Kentucky so special.”
According to a study by Tourism Economics, 80 million travelers visited Kentucky in 2024. Those travelers spent a total of $10.1 billion across the state, a 3.8% increase over 2023. The breakdown of spending is as follows:
–$2.6 billion on food and beverages.
–$2.4 billion on lodging.
–$1.9 billion on transportation.
–$1.9 billion on retail.
–$1.3 billion on recreation and entertainment.
“Tourism is an integral part of Kentucky’s economy, creating jobs, building tax revenue and infusing energy into communities across the commonwealth,” said Tourism, Arts and Heritage Cabinet Secretary Lindy Casebier.“These numbers emphasize tourism’s important role in our state and reflect the dedication and hard work of tourism and hospitality professionals throughout Kentucky. As more and more travelers discover the incredible attractions of our state, we look forward to welcoming many additional folks to our New Kentucky Home in the future.”
