WXBC “LOCAL CONTENT”
September 2, 2008: CL King & Associates analyst Jim Boyle notes that small-market radio was up 1% in July while bigger markets fell 7% and points out that small markets have “trounced big-market radio for 16 of the last 17 months.”
Boyle writes, “Why such a wide gap when they are in the same business? Small-market radio has much more local radio content. Small-market radio sells quality rather than price and results more than switch-pitching their radio peers’ clients.”
QUICK FACTS
93% OF Americans 12 and older listen to radio weekly.
92% say radio plays an important part in American life.
Over 235 million Americans listen to radio regularly.
3 million new listeners were added between March 2007 and March 2008.
| AMERICANS ARE LISTENING EVERYWHERE | |
At work |
In the kitchen |
In the car |
In the bedroom |
In the garage |
Under the covers |
On the porch |
At the beach |
In the pool |
At the park |
In the shower |
On the street |
On the run |
On the bus |
In the laundry room |
In the tent |
And we’re listening to WXBC 104.3 | |
